You grew up.
We stayed the same.

For many in Christchurch, SoYo isn’t just frozen yoghurt.

It’s a memory...

It’s the after school stop with friends, school bags dropped at your feet while you argued over toppings. It’s the post-uni treat after long lectures, your 'mall rat' days, to first paydays, and late night catch ups. It’s the place you begged your parents to take you, and years later, the place you bring your own kids.

SoYo was built around one simple idea: make it easy and fun to create your perfect swirl. As one of New Zealand’s first self-serve frozen yoghurt brands, we introduced a fresh, pick your own experience that gave everyone the freedom to build their cup exactly how they liked it and made every visit feel a little bit special.

From day one, SoYo has been about quality, choice, and joy. Our self-serve frozen yoghurt is made with carefully selected ingredients, including fresh fruit and probiotic options, paired with a generous range of toppings so no two cups are ever the same. It’s why we’ve grown into one of the highest-rated frozen yoghurt destinations in New Zealand, loved for both flavour and experience.

Award winning interior design

SoYo is just as much about how it feels as how it tastes. Designed by Hierarchy Group, our stores are bold, colourful, and instantly recognisable. They are spaces made to be lively, welcoming, and unforgettable. That design has earned national recognition, including:

Best Design Awards (DINZ) – Retail Environments (2014)

ADNZ National & Regional Awards, including
Resene Colour in Design (2014)

Red Awards – Big Box Winner:
SoYo Frozen Yoghurt (2021)

Resene Total Colour Awards –
Commercial Interior Public & Retail Colour Maestro Award (2022)

SoYo | Frozen Yoghurt